I created this in Winter 2022 - Spring 2023. From the start to user interviews, I teamed up with an aspiring youngster, and after that, I did solo (with a little help from AIs).
COMECHAY makes healthy eating a breeze! The recipe app empowers Vietnamese to create healthy meat-free meals with ease. Our platform offers a wealth of features, including a vast library of meat-free recipes, personalized meal plans, and a community of experts to help guide you on your journey to better health. With a user-friendly interface and intuitive design, our app is the perfect tool for Vietnamese looking to adopt a healthier and more sustainable diet.
I welcome all feedback and perspectives as I strive for continual growth and improvement, so please do not hesitate to contact me at [email protected] with any suggestions or comments. 👐
Noun • /kəːmˈt͡ʃeɪ/
A new Vietnamese meat-free recipe app that makes healthy meat-free diets easy!
Product Designer
UX/UI Design, Market Research
Mobile App on iOS
Being a university student in Vietnam, I acknowledge and adore the benefits of living healthy and meat-free to my health and the well-being of our planet Earth. However, the hustle and bustle of a vibrant uni life take a lot of my time. Now, I wish there were an easy tool to help me.
With white paper research (Grabfood (2022), Kantar (2022), Huynh et al. (2022) and Thu et al. (2021)), I began to draw from research articles and reports on the topic of Vietnamese eating habits. I came to deduce that in the market,
⇒ Vietnamese people can easily adapt to a meat-free diet; their biggest challenge is the un-vegan food trend brought on by the burgeoning food delivery sector.
When I asked 5 of my friends and family members why they were reluctant to switch to a meat-free diet, I discovered some eye-opening pain points, such as malnutritions, limited availability, taste preferences, lack of awareness, etc.